Adam Goldenberg and Don Ressler Dominance in the Fashion Industry

There has been massive revenue generation in the fashion industry mainly due to the introduction of e-commerce. The revenue is also expected to increase in the years to come. Legacy and other fashion brands have invested in the technology such as CRM to understand the market demands. The fashion industry has mainly focused on the membership program which. The strategy has resulted in massive success. Tech style fashion group headed by Adam Goldenberg and Don Ressler has heavily invested in the subscription program. The fashion company was among the first to venture using the platform. Although the company does not have a lot of influence, it has been able to achieve massive success while retailing their products.

JustFab launched in 2010 with the focus on footwear. The fashion company started the retail program dividing their customer base into various sections. The VIP subscriptions received goods 30% off products along with loyalty points and shipping which was free. The program attracted a considerable following, and the company has sold more than 2 million pairs of shoes. The next four years were successful as the company was able to acquire various businesses such as Fabkids and shoeDazzle. The company was able to infiltrate the European market having UK and Germany as their most important basis. The company went into business with Kate Hudson and rebranded to Techstyle. The company underwent various evolutions and emerged as a giant in the industry while incorporating science and tailor-made services into the trade.

One of the co-founders, Adam Goldenberg, ventured into entrepreneurship at the age of 13 with a bulletin board that later grew to game websites. At 17 he sold the platform to my space, and at the age of 19, Adam Goldenberg was offered a chief operations officer at Intermix. He later founded other companies such as Dermstore and JustFab. He and Don Ressler had met a previous job before working together. Together they sought to develop service that would bring customer satisfaction and efficient experience. From the beginning, the two formed the company to have a technology core and invested heavily in the business. The company additionally spent in marketing and launched a system that has a designed algorithm paired with stylists to bring a smart shopping experience.

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