With the ever-growing number of employers, recruiters, and even college admissions officers checking for more information on potential candidates, it is vital to ensure your record is shown in a positive light at all times online. Whether you are a business owner or if you simply represent a business or brand yourself, keeping clean profiles is a must. Working together with a reputation management service that specializes in online profiles and images allows you to move forward in any direction, personally or professionally.
Why Branding is Not Just for Professional Companies
The term “branding” is no longer simply used for companies and entities that want to appear desirable to consumers. Instead, each individual online has their own brand and identity today. Ensure your profiles do not push negative agendas, hate speech, or other rhetoric that may be deemed as “offensive” by recruiters, employers, and potential colleges you have applied for yourself.
Keep Offensive Material Away From Your Name
Always remember to keep offensive material away from your name, as this can quickly lead to diminishing your credibility and the credibility of your business (or the company you work for). Take time to “Google” your name and any accounts you use online to edit or delete content entirely that may be offensive to others or in some cases, cost you your job.
Do a Thorough Cleaning of Social Media and Your Own Website
Once you have a clear understanding of how social media monitoring works, be sure to fully review your own social accounts along with any websites you own to rid negative remarks, comments, and content. Conducting a thorough sweep through your social media accounts and websites is a surefire way to remove negativity whether you are applying for a new position or if you want to uphold your brand’s current positive standing.
Data regarding social media bans, firings, and resignations are growing at a new rate with the advent of the internet and various platforms to share opinions and thoughts (which are not always positive). Together, an online reputation management firm and yourself can wipe your slate clean to avoid future conflict.