One of the age old questions that plagues any business and the people who are assigned the task of marketing that business or its products and services is: does the marketing work? Marketing is as much an art as it is a science and so it can be tempting to spend time executing interesting ideas. Some larger companies might be interested in working with a popular celebrity and using the celebrity to brand and market their product. Still other companies might be interested in investing time and money in producing YouTube videos or memes for social media sites such as Twitter and Facebook. While all of these marketing tactics seem like interesting ideas for promoting a brand the question still begs as to how to know that they are actually effective at doing the most important thing which is actually encouraging consumers to purchase the company’s product or service.
Since the dawn of the internet age and of social networks one of the more useful developments has been the rise of big data and digital analytics which can allow marketers and businesses to conduct consumer research in ways that have been unprecedented. One of the things that every marketer wants to avoid is developing a marketing campaign or initiative that falls flat because it did not connect with the consumer or speak to the consumer in a way that was compelling or interesting. Oftentimes poor marketing strategies can often be based on assumptions or bad data. Some marketing teams might assume that the consumer is just like them and shares their needs, wants and interests and this can lead to marketing campaigns that are constructed around false premises to learn more about us: http://jasonhope.com/blog/ click here.
When this happens marketing teams and companies can find themselves wasting a lot of resources on campaigns that have no positive impact on the company’s bottom line. The good news is that marketers can avoid this through some of the developments that are being brought to bear by something that is known as internet of things. According to entrepreneur Jason Hope the internet of things can provide more precise information on a company’s customers that marketers can use to enhance the value of their marketing campaigns. In an editorial for the website Tech.co Jason Hope extolled the value of the internet of things to the marketing profession in the 21st century. He noted that the number of devices that were connected to the internet of things was predicted to increase exponentially by the year 2020. According to Jason Hope this means that there will be more devices than there ever have been collecting information on the consumers that use them. As a futurist Jason Hope believes that the Internet of Things will change the profession of marketing for the better.
Scottsdale, Arizona based entrepreneur and investor Jason Hope is a futurist. He uses his understanding of the potential applications of technology to make predictions on the future role of technology on a variety of industries. Hope provides businesses and individuals with insight and advice on how best to use technology to improve modern businesses and make them more productive and lucrative. He sees the Internet of Things playing a vital role in modern society’s future as a more people and businesses depend on connected devices.
Jason Hope has a degree in finance from Arizona State University. He also has an MBA from Arizona State’s W.P. Carey School of Business. After earning his degrees, Hope founded a mobile communications company. These days his focus is on investing in startups and biotechnology companies. A skilled futurist, Hope has been able to reap large dividends because of his ability to anticipate how technology will help the companies in which he invest to succeed in the future. While many entrepreneurs focus on just one project, Jason Hope’s advanced understanding of the impact of technology enables him to succeed in several projects simultaneously.
In addition to his business interests, Jason Hope is also a committed philanthropist that is passionate about giving back to his community. He spends a great deal of time mentoring high school students in Scottsdale and creating grant programs to assist entrepreneurs. He’s also interested in the impact local and national politics will have on business both in Arizona and throughout the United States. The Tempe, Arizona native understands how difficult it is for students and aspiring entrepreneurs to turn their ideas into viable businesses. So he provides the with money and support to help them succeed.
Jason Hope understands the vital role young entrepreneurs play in the country’s future through the technologies and business ideas they develop. So he shows them simple ways to save time when developing projects and gives them important, timely feedback that helps them attain their goals faster. His mission is to help turn dreamers into doers and improve the quality of life for all of mankind.
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Graduating with a degree from Harvard University opens a lot of doors in the business world. Eric Pulier, the man some people call one of the top computer geniuses of the 21st century, knew how important a Harvard degree was, so he earned one in 1988. Pulier is one of those people that feels comfortable in a high-level educational environment. Pulier also feels comfortable in the technology information industry as well. Pulier has been very successful in the computer industry. His first company, People Doing Things, showed Pulier’s talent as a computer whiz. That company addressed social and educational issues as well as economic challenges. In 1994, Pulier founded Pulier Digital Evolution. Digital Evolution focused on interactive technology. In 1998, Digital Evolution merged with US Interactive LLC, and Pulier’s dream of being recognized as one of the top people in the new age computer industry began to materialize. It didn’t take long for Pulier reputation to reach the highest levels of government.
Eric Pulier has held several important positions in the computer industry. He has been a Director of Exist Corporation for the last 17 years. He was a Director of the Santa Monica Media Corporation, and he served as an Executive Director of the Enterprise Leadership Council. Pulier has also served as Director of AppSense, and he was also a Director of SOA Software Inc. Pulier was also a Director of U.S. Interactive Corp., and that is just the short list of Pulier’s business achievements.
When Pulier was asked to design the “Technology Bridge To The 21st Century” display at the Mall in Washington, D.C. during the Clinton/Gore inauguration, it was one of the highlights of his illustrious career. But Eric Pulier also plays a role in nonprofit organizations that change the lives of children. Pulier is involved with the Painted Turtle, a camp for kids with serious illnesses. He is also involved with the X-Prize Foundation. The X-Prize Foundation is dedicated to helping the world solve some of its serious challenges.
More about Eric: http://ericpulier.com