The Way that Desiree Perez Saved Tidal


Music streaming, much like social media, seems to have a new leader every couple of months. People on social media have flocked from MySpace to Facebook only to abandon Facebook and pick up Instagram (a company that Facebook would purchase). The young teens would also put their time and energy into SnapChat as they looked for new ways to hide from their parents on social media.

The music streaming industry appears to present the same challenges for teenagers and young adults that want to make the most of their musical listening experience. Kids have bounced around from Pandora to iHeartRadio to Spotify to Apple Radio. Desiree Perez wants to make sure that the next – and final – stop for the new generation is Tidal. This is what she has been helping Jay-Z orchestrate over the last several years. It has been her desire to help him build up a brand of music streaming that will stand out from the rest that is out there.

There is no shortage of publicity that has been put into promoting Tidal. Jay has spent millions on the acquisition of this company. Some people did not believe that he would recoup the costs of his purchase, let along make a profit. Desiree Perez – after being prompted by Jay-Z – has set out to prove those naysayers wrong. She has been influential in helping Jay-Z turn his music streaming nightmare into a heavenly dream in the last couple of months.

What Desiree Perez has been able to do is help Jay-Z realize just how much talent he had under his roof. He had Kanye West waiting to drop an album. His wife Beyonce was waiting for the right time to drop her album. Rihanna was dropping a lot of lukewarm singles, but fans wanted an album. When all of these highly successful crossover artists dropped albums in the same year Dez Perez saw an opportunity.

People can download the Tidal app or go straight to the website, and they will see a bevy of exclusive content. This is what makes people curious. Desiree Perez knew that this would be the thing that would make people consider signing up. Curious music lovers would not be able to resist this exclusive music.

The Successful Life of Malini Saba

If you take a list of the world’s most phenomenon women, you are likely to bump into the name Malini Saba. She is one of the top listed female entrepreneurs and philanthropist from South Asia. She recently had an interview with Ideamensch where she shined light about her life.

Malini talked of how she started her first company. It was as a result of failure to get into other companies as the VC. This saw her want to start something for herself that would deal with different products and be diversified in different countries. Her success can be attributed to her vicious eye. She is able to look at current trends and tell what will be trending in more than 3 years to come. This way, she is able to come up with products and services that go on for a long time without getting redundant.

Talking about how she is able to juggle her career and family life, she said that it is all about planning. She is able to take care of her daughter herself and still make it for the daily meetings to run her company. This ensures that she retains a good relationship, both with her clients and with her daughter.

Malini advised all entrepreneurs that the key to success is trusting your guts. You have to go with what your guts tell you. Besides, it is all about taking risks. And, if you happen to fail, it doesn’t mean that this is the end of the road for you. If you are a brilliant entrepreneurs, you will learn something from your failures and use the lessons in your next venture.

About Malini Saba

Malini Saba was born in Kuara Lumpur, Malaysia but moved to the United States just before she turned 20 years. She settled near Stanford University, where she and her husband at the time would attend classes. She was particularly interested in business and entrepreneurial classes.

Over the years, she would crash into gatherings that had investment bankers. She used this and the advice gained from the conventions to start something for herself. Malini made investments in the real estate, technology and commodity industry.