The star credential has become very important for any company. There have been celebrities that have made mention of Fabletics through their Twitter accounts or their Instagram pages. These are colossal advertisements even though it may only be a line or two that mentions the Fabletics brand. In the grand scope of things this can be something that causes a major shift in what that people recognize the Fabletics brand.
Fabletics is the company that has managed to attract a lot of consumers because there’s a lot of change going on. This is a company that is going through a major transition, and Kate Hudson plans to take everyone along for the ride. She has the desire to open more stores in the future, and this has been something that lots of magazines like Marie Claire have mentioned. Forbes has also tracked the career of Kate Hudson over the years in terms of her retail clothing entrepreneur endeavors. She has been someone that has continued to innovate and bring forth a new type of athletic gear.
It is the concept of athleisure wear that has many people are talking about what this company brings to the table. It is different from so many other brands that are out there right now because it is focused on style, but it also highlights the benefits of comfort. The athleisure wear is something that women have been wearing for running errands, but it also is convenient for working out. This is conveniently meshed together for the evolution of athletic clothing that consumers were not expecting. Kate Hudson has taken it a step further by adding style into the mix for these types of garment. She has went to the drawing board and even helped clothing designers conceptualize what her activewear brand will look like.
The same thing can be said for what is available with the clothing that Demi Lovato is bringing forth. She has a limited edition that is coming to Fabletics, and people can easily see pictures of her on the website where she works with clothing designers. She has a say in what the outcome of these garments are going to look like. This is inspiring to a lot of young women that are interested in working out. If they are fans of Demi Lovato there’s a pretty good chance that they are going to see her promoting this brand.