Technology has with no doubt changed so many aspects of life, both personal and social. In the business world, many changes have been experienced since the onset of internet. The most obvious change is in the marketing and advertising departments in various corporations.
According to Adage, there are important techniques and skills that every business person should learn, appreciate and put into practice. The techniques are employed on the different social media platforms that have now become vital in reaching out to the whole world. Through digital advertising, it is possible to reach out to customers based on their locality and even age group. Some of the current trends with significant effect in advertising and marketing include:
Use of Facebook and Google to Advertise
From the revenue collected by both google and Facebook in a span of one year, it is clear that the money coming from advertising and marketing increased rapidly. This translates to the number of business people that are using these platforms to reach out to their clients. Google and Facebook are used by billions of people across the world, thus giving businesses a chance to expand their reach.
Use of Mobile Devices to Market Products
Many companies have realized the vital role of mobile devices in reaching new clients or keeping existing customers updated. Such companies are hiring specialists to write content that is mobile friendly to come up with ads that are suited for small mobile devices. The fact that people are always moving around with their phones or tablets has made it crucial for business people to utilize mobile devices to reach to the clients.
According to Lori, who is an expert in marketing, while advertising via the internet, one must have a clear goal and a proper plan of execution. When using Ads as a means of advertisement, it is important to make the ads appealing, relatable, make sure that the ads tap into human emotions , design the ad is such a way that it does not start automatically, and while creating the ads, include real people that your customers can relate to.
Lori Senecal is the current Global CEO of Crispin Porter& Bogusky, LLC, who is very experienced in digital and creative marketing. Lori is responsible for the company’s global expansion of the company. She coordinates the operations of Crispin’s nine international offices.
Lori’s skills have been gained over the year as a result of working with top companies where she learned and expanded her skills. Lori has worked at McCann-Erickson Worldwide, Inc. where she was the brain behind TAG Ideation. She is based in New York and has been recognized for being a strong leader.
See more: https://ideamensch.com/lori-senecal/