In 2009, Lazaro Brandao ceded the presidency of Bradesco Bank to Luiz Carlos Trabuco Cappi. Brandao had been leading the bank since 1981 and was resigning at the ripe age of 91. Thus, Trabuco became only the fourth president of the 65-year-old bank which was first founded by its first president, Amador Aguiar. Aguiar originally instituted the bank under unusually strict rules such as rules against beards and smoking, and a requirement for employees to write a purpose statement paper every year. Although many of these rules have been discarded over the years, Bradesco remains a business of supreme discipline and order.
Today the bank has over 28 million individual customers. That number is so impressive that if these people were to start their own country, it would be the 49th most populated country in the world. Throughout its history, the bank has specialized in providing low-income customer banking. It is largely thanks to this idea that Brazil has been able to survive the economic hard times that have hit it throughout the years. Although most of its branches specialize in low-income banking, it does have some high-income branches such as Bradesco Prime.
Read more: O Bradesco, de Brandão a Trabuco
Upon his official exit, he had been an employee with the bank for 75 years. The third president, he was originally appointed to the office by Aguiar himself. Although he was departing the presidency in 2009, Brandao remained involved in the bank, serving as the president of the boards of Cidade de Deus Participacoes and Fundacao Bradesco according to valor.com.br. During his time as president of the company, Brandao was instrumental in expanding the company throughout the country and helping the company stay financially secure during the economic hard times of the last decade.
He says that the most difficult part of his leadership was during the high inflation crisis in Brazil throughout the 1980s. Under his leadership, Bradesco has always put heavy emphasis on the use of computers. He was the first to introduce IBM’s supercomputer to Latin America in 1962. He was also instrumental in helping pioneer the universalization of magnet card and internet banking transactions. However, half of its customers still do not use magnet cards or do internet banking. Therefore, in recent years one of Bradesco’s primary tasks has been to fully educate and familiarize these non-users with these digital systems.
In the latest years of his time in office, he led over 110 thousand employees. It continues to battle for the top Brazilian banking company with its archrival, Itau Unibanco. As its president, Luiz Carlos Trabuco Cappi is leading the charge for Bradesco. Trabuco began his adult life by earning a B.A. in Philosophy and then an M.A. in Socio-Psychology from University of Sao Paolo. Luiz Carlos Trabuco Cappi initial position with Bradesco was a bank clerk back in 1969. He has more than four decades of banking experience.
Check more about Luiz Carlos Trabuco: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384