Numerous media platforms have made the development of Ads a little more involving because advertising has come of age in regards to capturing the viewers’ minds. José Henrique Borghi has been the sought after media personality in the Brazilian market for his creativity and innovation. He is behind some of the most appealing Ads such those for the Unilever, Mitsubishi, Honda, American Express, Johnsons &Johnsons, Western Union, Royal Caribbean, Google and General Motors. These Ads relate to the target market.
José Henrique Borghi started off at the Standart Ogilvy agency, then to the Leo Burnett Agency as the Vice- President in 1989. In 2002, he became the agency’s President. To soar to higher heights, he decided to establish his advertising agency. He partnered with Erh Ray to launch the BorghiErh Creative Intelligence agency. Jose Borghi merged the company with the Lowe & Partners after splitting with Erh Ray to form the Mullen Lowe Advertising Agency.The Mullen Advertising Agency named Jose Borghi as the ad agency’s President. They would co-CEO with Andre Gomes. This is a big achievement considering the empire it is today and where it came from. They worked extremely hard since they had constrained funds and no supporters/ figures to push them forward. Fortunately, their effort bore fruits, any discussion about the Brazilian Advertising Industry, the Mullen Ad Agency must pop out.
About Jose Henrique Borghi
He studied Advertising and Propaganda from the Pontifical Catholic University. He immediately started chasing his dreams in the Advertising Industry. He has worked form agencies such as; FCB, DM9/DDB, Standart Ogilvy Agency, Leo Burnett, BorghiErh, and Mullen among others.The awesome Mammal of Parmalat Ad for wildlife conservation and the Claudia Magazine AD about gender violence and denouncing it is Jose Henrique Borghi’s work. For his notable work in content creation, promotion, marketing, and product development have earned him recognition and awards. He has received coveted awards in the Clio Awards, Abril Awards, New York Film Festival and the Canne Film Festival. Original article.