Every business needs a person that is not afraid to step up and take risks. No business is going to be able to compete successfully if there is no a person that is willing to take on the role of the risk taker. Dez Perez is the perfect risk taker for Tidal. She is not an official employee, but she is well connected with the man that purchased this business. Jay-Z has brought Dez Perez in to conduct the locomotive that was once getting out of control.
Many people were waiting to see what Jay-Z was going to go with Tidal when he purchased it. Little did he know that this purchase would start to resemble a music streaming train wreck when he found that previous owners of Tidal had mislead Jay-Z about the number of actual subscribers for this site. He also found himself losing one CEO after another. He appeared that Tidal was a train that was going off the tracks until an unlikely conductor stepped in to take things to the next level.
Tidal – with the help of Dez Perez – has proven to be the business that could outshine the competition that it was once in the shadows of just a few months ago. This business is growing because people are realizing that Tidal is the hottest and freshest sound board for exclusive content. People have been able to hear the Beyoncé “Lemonade” album later on with Spotify, but they heard it first on Tidal. This is huge. The entire visual album – when it was originally released – was only on Spotify. This makes people want to join in to this club that seems exclusive.
Dez Perez has been the one that has made Tidal become an app that people are curious about. This type of negotiating with executives for higher percentages of the cut from tours gives her leverage. She has been working out music streaming deals. Perez has been sorting through the things that can make people recognize Tidal much easier.
At the present moment there doesn’t seem to be a sign that Tidal is slowing down.