One of the age old questions that plagues any business and the people who are assigned the task of marketing that business or its products and services is: does the marketing work? Marketing is as much an art as it is a science and so it can be tempting to spend time executing interesting ideas. Some larger companies might be interested in working with a popular celebrity and using the celebrity to brand and market their product. Still other companies might be interested in investing time and money in producing YouTube videos or memes for social media sites such as Twitter and Facebook. While all of these marketing tactics seem like interesting ideas for promoting a brand the question still begs as to how to know that they are actually effective at doing the most important thing which is actually encouraging consumers to purchase the company’s product or service.
Since the dawn of the internet age and of social networks one of the more useful developments has been the rise of big data and digital analytics which can allow marketers and businesses to conduct consumer research in ways that have been unprecedented. One of the things that every marketer wants to avoid is developing a marketing campaign or initiative that falls flat because it did not connect with the consumer or speak to the consumer in a way that was compelling or interesting. Oftentimes poor marketing strategies can often be based on assumptions or bad data. Some marketing teams might assume that the consumer is just like them and shares their needs, wants and interests and this can lead to marketing campaigns that are constructed around false premises to learn more about us: http://jasonhope.com/blog/ click here.
When this happens marketing teams and companies can find themselves wasting a lot of resources on campaigns that have no positive impact on the company’s bottom line. The good news is that marketers can avoid this through some of the developments that are being brought to bear by something that is known as internet of things. According to entrepreneur Jason Hope the internet of things can provide more precise information on a company’s customers that marketers can use to enhance the value of their marketing campaigns. In an editorial for the website Tech.co Jason Hope extolled the value of the internet of things to the marketing profession in the 21st century. He noted that the number of devices that were connected to the internet of things was predicted to increase exponentially by the year 2020. According to Jason Hope this means that there will be more devices than there ever have been collecting information on the consumers that use them. As a futurist Jason Hope believes that the Internet of Things will change the profession of marketing for the better.